Search Content


Content Categories



What’s a Design Strategy look like?

Designers often talk about the results of their work, and even about the design process, but what we don’t often talk about is the careful framing of a project that allowed us to do the great work in the first place. When working with organizations big or small, it pays to first reach clarity about WHAT to design before working on HOW to design it.

Last week I got the chance to talk through a solid example of design strategy work with Lulu Pachuau and Bob Medcalf of the New Zealand firm Provoke. In this podcast we talk about and show the tools and methods they used to help the research institute Industrial Research Limited create a cohesive web strategy for the future.

What’s got me especially excited about this work is that Lulu and Bob took several of the methods that we teach during the Design Strategy day at the UX Intensive workshop, and they adapted the methods to address the challenges they faced.

If you’re interested in building some skills to help you move upstream and frame great design work, check out Adaptive Path’s UX Intensive workshops coming to Copenhagen on October 13-16 and to Austin December 8-11.



Related Helpdesk Systems Articles

For Technology Decision-Making, Who's in Charge?


It used to be that the people who bought technology and equipment for contact centers were professionals in the art of running those centers -- they were people with some kind of direct telecom or operations experience. Those days are long gone....

Read more about For Technology Decision-Making, Who's in Charge?...

Internet Disrupted across Asia and Middle East as


Internet connections across the Middle East and Asian countries has been seriously disrupted after submarine cables were...

Read more about Internet Disrupted across Asia and Middle East as Undersea Cables Cut Again...